Aurora University Student Attends Marketing EDGE's I-Mix ProgramMy guest blogger this week is Kyle Larson, He is a senior graduating in December 2014 from Aurora University with a major in Marketing and a minor in Digital Marketing. He was fortunate enough to be selected to attend Marketing Edge’s annual Summer I-Mix Program, held this year in Los Angeles, California.
Kyle writes: "This program was a great opportunity to learn more about marketing specifically as it related to direct marketing. The Summer I-Mix program brings students all over the country together who are currently interested in marketing and then immerses them in an interactive, hands-on experience that is nothing like what you could receive in a classroom. Each year the I-Mix program goes to another marketing company and this year we worked very closely with Guthy-Renker, the owners of Proactive, Wen hair products and Meaningful Beauty by Cindy Crawford to name a few. Although many of the students were from larger Universities across the country, I felt as though I was well-prepared by Aurora and was able to meet the challenges of the program and more than hold my own.
|Kyle Larson, Far Right, Third Row, Attends Marketing EDGE's Summer I-Mix Program|