Tuesday, October 19, 2010

Mary Aurich gets full-time job from internship at Lever Interactive

Mary Aurich writes, "The internship at Lever Interactive went great! I am still there, and they offered me a full-time position upon graduation. I learned and am still currently learning a lot. I am currently working on my Google certification for the company and learning such tools as Google Ad Words and Analytics. I have learned so much and have used my knowledge from the Interactive Marketing Program! I am enhancing my understanding and skills in Microsoft Access (used for database analysis), SEO, Paid Search as well as enhancing my knowledge in programs such as Google Adwords and Analytics and other software such as Miva (ecommerce), and Merchant advantage.

I use these programs on a daily basis for pulling and creating customized reports for different clients. These reports all differ and consist of analysis on the performance from all the search engines, shopping comparisons, keywords, and adgroups the client uses for paid search as well as CPA, CPC and much much more! The solid foundation from the IM program gave me something to build upon at my job.

Depending on what client I am assisting, my roles and duties change.I have also assisted in some email marketing campaigns, new ad launches in new regions/markets, and assisted in the creation of new ad copy for some clients.I am also learning more about html and the backend of things. These are just the basics but the environment at Lever is constantly changing (depending on the clients needs), and this has helped me to stay up-to-date in an ever-changing world."

Learn more at http://www.leverinteractive.com/

Tuesday, October 12, 2010

Amy Obert uses her IM skills at Dex One!

Amy Obert reports that she works for Dex One and the says the company focus is to simplify the complex task of local search marketing for businesses. Dex One publishes the AT&T Yellow Pages and offers businesses advice and internet SEM/SEO solutions, direct mail, websites, and mobile solutions as well, both B2B and B2C.

Amy focuses on working with firms as a marketing consultant to their business. By learning about the business and its focus, their customers, their needs, and most importantly the volume they can handle over the coming year, she builds them a message and program that best fits their business needs, including websites, profiles, and print.

Amy says "Dex One is able to track activity on almost all key areas of their advertising solutions so we know where people are looking most frequently for the business. Based on budget and growth needs, we place the customers message accurately and try to ensure their ROI will be a positive.

I am regularly looking at what works best in the market, staying up to date on building brand recognition, awareness, and where people are searching locally. Facebook, twitter, & YouTube, are great ways for small business to network and promote themselves and improve their customer touch points. (without extending a large amount of time) Plus, these tools extend the reach of their paid advertising programs. "

Amy provided a link that tells more about Dex: http://www.dexknows.com/info/index.asp
and says that the firm offers business seminars to help in learning good ways to stay ahead of competitors. http://kmcontent.quris.com/dex/?xL4V.HPc.HXrNUUfqkoEYLoM0s70Rho2x

Thanks Amy for all the good info. Glad to see you are doing so well.