Wednesday, October 5, 2011

NIU's Interactive Marketing Program Update

At Northern Illinois University, we have had our Interactive Marketing area since the early 00's and graduated our first students with a certificate in Interactive Marketing in 2007. The program is both online and offline channels and includes direct (where we teach email as a direct channel), imc, database marketing, Internet marketing (search, social, web design, etc.), and marketing technology where they drive traffic to a live web site acting as affiliates for with two channels of their choice (10% of traffic is then donated back to charity). This marketing technology course is also taught as part of the Google Adwords challenge.

Forty students a year receive our certificate on their transcript and work for a variety of companies. Marketing Majors get a traditional major and then take four out of five courses in this area. We teach the managerial and strategic side, but students learn ExactTarget, Alterian's SM2, SPSS/Modeler and a variety of other technologies.

Let me know if you are interested in hiring our graduates for internships or full time positions or in joining our advisory board and helping us chart our direction.
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