Tuesday, March 1, 2011

Okner Symposium highlights IM grad's success

I talked a few months ago about Will Johnson, who is an Internet Marketing Specialist at Uline, managing several major search campaigns. Dr Labrecque and I attended CADMEF's Okner Symposium at the University of Wisconsin, Whitewater last Friday with our Internet and Marketing Technology classes and were delighted that Will was featured on the career panel for recent graduates.

Upon reflection, I think what distinguished Will in his job search was that he was focused and directed and that he explored all possibilities. Will did not just look online. He attended job fairs and networking events and contact targeted companies he thought would be a good fit.

Will delayed his graduation by a semester to take an internship at Zebra Technologies which led right to a job a Uline. Will knew that he wanted search as an initial career and at the end of his internship targeted companies that he thought would be a good fit. Will also remembered meeting Uline at a Meet the Firm night last year and, upon investigating further, saw there were some search jobs open. He was honest and said he had some experience at Zebra and then some experience from our Google Adwords Challenge last year but did not exaggerate. His focus, perseverance and integrity won out and Will is started on an excellent career. Not bad for someone who graduated two months ago. Congratulations, Will and stay in touch!
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