Brad Kleinman Director of Education from OMI (Online Marketing Institute/Online Marketing Connect) spoke to an overflowing room of over seventy students last night on the nuts and bolts Facebook marketing.
One of the things that I think is relevant to our class project in driving traffic to the Restaurant.com site is the concept that you can't 'set it and forget it' in Facebook (or any online marketing). In a three week project like this one, we need to check the progress of our campaigns every day. In terms of Facebook marketing, post and update frequently.
I also thought that Brad did a good job of articulating the benefits of a fan page versus a group in Facebook. In talking about the advantages of ability to customize, add in applications, have a vanity URL(if you have over 25 fans) and access Facebook Insights capability which will tell you page metrics, Brad really made the case for using the fan page.
Brad also talked about measuring both fan size and interactions and quality and quantity of posts to develop an intelligent understanding of how the fan page is benefiting your organization. Brad also suggested a variety of ways to keep your page fresh and update frequently. These suggestions included:
There was a lot more in the talk so if you attended the event, check out the slides I just sent.
If you are just interested in learning more from Brad, contact him at: Brad@OnlineMarketingConnect.com