Monday, August 26, 2013

Three Things You May Not Know About Social Media Marketing at Aurora University

Social Media Marketing Can Be Taught


First, you may not know that we teach Social Media Marketing at Aurora University.  The Social Media Marketing course I am teaching is new this semester.   I recently accepted a position as Full Professor of Marketing at AU and will be teaching in the Marketing Department.  Next Fall we are launching a new Digital Marketing Undergraduate Minor.  However, you can take Social Media Marketing as part of the current Undergraduate program in Interactive Marketing, earning either a minor or a concentration. 

I have been teaching Internet Marketing for almost fifteen years and many former students are working in social media. This area of marketing has strong employment potential, something I am always aware of when deciding what material to cover in class.  You can read more about my background and teaching philosophy and find how where to find me on social media here.


Social Media Marketing


Social Media Marketing Has Many Sides


Everyone reading this post may be familiar with and able to post to one of the major Social Media Platforms like LinkedIn and Twitter.  We are going to learn how to create a personal social media plan, including a LinkedIn profile that will get you noticed in searches.  In the course of this plan we will learn the major social media platforms and how to use them to get noticed by potential employers and others in the field.  Along the way we will learn about Google Authorship, effective blogging techniques and how to write for social media.

We will also learn the structure and discipline of a corporate social media plan and how it fits into a digital marketing strategy.  In every marketing discipline we need to learn how to plan, implement and measure our programs.  Social Media Marketing is no different.  As I have previously stated in this blog and on slideshare, I view social media as integral to content marketing.  In fact content marketing 'makes sense' of the seemingly disparate forms of social media depicted by the above graphic.

Your work products from this class will be both the Personal Social Media Plan as well as a corporate plan.  In addition, you will know how to build a presence on LinkedIn, Twitter, Facebook, Pinterest, Instagram, Google+ and YouTube.  The course has lots of lab time and is interactive and collaborative.  You won't be bored---I hope!

You Can Still Enroll


If what you read is interesting to you, there are still spots left in Social Media Marketing.  
BUS 4610 01 Social Media Marketing meets Tuesday & Thursday  1:15 pm to 2:30 pm, DH 102. I hope to see you there.  For those who can't fit the course into their schedule and for my corporate friends  follow the progress of the course in this blog.

By Debra Zahay-Blatz.
You can find Debra on  and Twitter as well as LinkedIn.
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