Monday, February 13, 2012
Andrea Mulbrandt's IM Career
Andrea (Andi) Mulbrandt recently wrote me about her experiences in IM. "My first job out of college was selling radio advertisement. I learned a lot in three months at the radio station. I wasn't happy selling just radio to clients. I was always an advocate of an integrated marketing plan that pulled from all types of medias. I was limited in radio to truly advise my clients accurately. I met Kim, the Imagin8 Maketing sales rep, while I was at the station.
Kim approached me in October about an assistant position at a rapidly growing marketing firm. I was thrilled once I found out more information on Imagin8 Marketing. Imagin8 Marketing was created to help companies, organizations and even individuals to help promote themselves by using integrated marketing strategies such as blogging, email marketing, networking, reputation management, social sharing as well as traditional medias. The firm also specializes in website design and SEO. My position was to be an assistant and social media coordinator... It quickly turned into office manager, project coordinator, social media coordinator, and much much more. Imagin8 Marketing has grown rapidly since I started in October of 2011.
Jim Tome, the owner, had been running this firm in his basement since 2008. He was very comfortable with his small, one man business. He brought Kim on as a his first partner. Kim was so great at bringing in business, that they quickly needed more staff. Which led to me being hired. In less than a month after I started, we had an office space in downtown Sycamore and four more employees. We hired two designers, a blogger writer and a programmer.
Imagin8 Marketing is continuing to grow rapidly. We are expanding into all types of industries; medical, home builders, flooring, collegiate sports, etc.
Now, you asked me for my job title; each employee/partner of Imagin8 Marketing has a unique title. This is just another avenue to demonstrate our creativity. The owner, Jim Tome is "The Man Behind the Curtain." The sales rep, Kim Lamansky is the "Social Butterfly." The designers, Meagan Schoenrock is the "Creative Pantoner" and Laura Smoltich is the "Design Hipster." The blog writer, Joeye Davidson is the "Ghost Writer." My official job title is "Trusty Sidekick."
This is a very busy and exciting time for us at Imagin8 Marketing. We have our ribbon cutting tomorrow and open house next week! I appreciate your help in finding quality interns."