Monday, May 2, 2011

Joel Book from Exact Target to speak on May 18th

If you have not heard Joel Book of Exact Target speak, you really should! He always has wonderful examples about how companies can use email marketing alone or in conjunction with other media to boost reponse rate and foster relationships over time.

On May 18th at our NIU Internet Marketing Conference, "Hot Topics in Internet Marketing" http://www.internetmarketing.niu.edu. Joel will talk about
"The New Dynamics of Customer Engagement"

To engage today’s empowered and influential consumer, smart marketers are effectively leveraging digital media to generate leads, aid the customer’s buying
process, and develop powerful communities of brand evangelists.

In this session, Joel will show several of the country’s top brands and companies are using Email, Mobile, and Social Media as the “Triangle Offense” otheir multi-channel strategy to accelerate marketing and sales performance.

What Attendees Will Learn

•Why Email is not dead or dying, and why it has become the most effective channel
for “business getting” and “business keeping.”

• How top companies are using Email + CRM to nurture leads, aid the customer’s
buying process, and improve sales force productivity

• How to use Social Media like Facebook, Twitter and YouTube to attract new
customers and expand your database of email subscribers

• Why mobile has become vitally important for selling and serving customers, and
what you need to know to effectively leverage smart phones and tablet PCs

Examples of Digital Marketing Innovation Will Include

BtoC
• Scotts Miracle-Gro
• Papa John’s
• Belk Stores
• Crocs
• Baxter Pharmaceutical

BtoB
• Volvo Construction Equipment
• Hitachi Data Systems
• Milwaukee Electric Tool
• Genworth Financial
• Microsoft

Use the code mktg33 to receive 33% off early bird pricing by May 6th.
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