Thursday, April 21, 2011

Google shares management insights with students

One of the groups in Maketing 470 reported on the Okner symposium they attended this semester: "As part of the group that attended the Okner Symposium at University of Wisconsin-Whitewater, we had a thoroughly enjoyable time. The keynote speaker from Google, Kristin MacGreogor, provided great insight into what makes a strong company. For example, she referenced how Google allows its engineers to use 20% of their time—roughly one day each week—to work on any project they want. Many great Google products, such as, Gmail and Google Earth, were borne of this free time. She also spoke of how Google doesn’t wait until a product is perfect to release it. They simply do it well and then continue to tweak it once it’s gone to market.

In addition to the keynote speaker from Google, we had a great time at the roundtable discussions. We had the chance to sit in on the roundtable with Warren C. Lillund, the Vice President of Consulting with Hunter Business Group, LLC. He discussed the ways that students can leverage social media sites like LinkedIn to get jobs. We also had a chance to sit with Chris Remington of Trivera Interactive. At his roundtable, we learned about where interactive is going and how it’s being currently used in industry.

We also enjoyed the interview with NIU alum Will Johnson. Getting to hear firsthand accounts of a recent graduate of NIU was great. From that we learned some things to do and not do in a job search. The most beneficial takeaway was simply not to settle. Find something you love to do and do it.

Overall, the Okner was a great day and we were glad to have been a part of it."
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