This video describes what we do in Marketing Technology 470 at Northern Illinois University. It is the advanced course in our sequence, the 'capstone.' Students plan, implement and measure a paid search campaign using Google AdWords and Analytics and also developed a personal social media campaign. This semester we also did a a corporate social media marketing plan for the companies we have been working with all semester. These firms are Ideosity and AllWorld. Thanks to +Nicole Gault and +Mike Glassberg for putting this information together.
Congratulations to them both and to all our Spring 2013 Interactive Marketing graduates!
By Debra Zahay-Blatz.
You can find Debra on Google+ and Twitter as well as LinkedIn.