Monday, May 6, 2013
How to Have Fun While Learning Marketing Technology
This video describes what we do in Marketing Technology 470 at Northern Illinois University. It is the advanced course in our sequence, the 'capstone.' Students plan, implement and measure a paid search campaign using Google AdWords and Analytics and also developed a personal social media campaign. This semester we also did a a corporate social media marketing plan for the companies we have been working with all semester. These firms are Ideosity and AllWorld. Thanks to +Nicole Gault and +Mike Glassberg for putting this information together.
Congratulations to them both and to all our Spring 2013 Interactive Marketing graduates!
By Debra Zahay-Blatz.
You can find Debra on Google+ and Twitter as well as LinkedIn.