Thursday, January 27, 2011

Restaurant.com project

Restaurant.com is a web-based ecommerce site that sells discounted gift certificates to local restaurants and we are doing a project with them. We will act as affiliates and drive traffic to their site. A portion of the proceeds will be then donated to charity. Restaurant.com uses most of the media channels we have talked about in class in driving traffic to its site.

In the project we ask you to plan, implement and measure the results of two media channels. What types of media channels are most effective today? We will see next week that companies are working to integrate information across channels so marketers can measure more effectively.
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