Wednesday, September 29, 2010

Wen Long used her database skills and visited China this summer!

Wen Long reports that she was a Digital Solutions Summer Intern, ADP Dealer Services, Hoffman Estates, IL this summer. She used her database marketing projects to help her get the job by showing she could do quantitative analysis.

She then performed qualitative analysis on marketing efforts for the Customer Touch Team, rebuilt and formatted collected data to concise meaningful campaign reports, analyzed dealer campaign reports to determine overall effectiveness and the ROI for clients and identified the effectiveness of Dealer Direct Mail Campaigns vs. Email Campaigns through a rebuilt and redesigned report.

Wen also said that she was exposed to numerous digital advertising platforms and worked with Customer Touch Team and Management to develop statistics to prove program trends and benchmarks. She also fit in some volunteer work for Chicago Care this summer and some international experience, by visiting the ADP office in Shanghai, China. What a great summer internship!
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