Tuesday, August 3, 2010

'06 IM grad Courtney Danner still using program skills for interactive campaigns

Courtney Danner, an'06 IM grad writes, "After gradation I took a position as a client manager/SEO specialist at a very small Web Design & Internet Marketing agency. The company was small - only 4 people, so there was not much training. Thanks to the NIU Interactive Marketing program I was able to hit the ground running with ease. Some of my everyday tasks involved editing basic html in order to make SEO changes, executing email marketing campaigns, and managing my client's PPC campaigns - all skills that I learned from the IM program.

After 3 years of experience it wasn't difficult to land my current position at a larger Interactive agency. At a larger agency I am now less hands on, but having a strong background helps me work with my team and communicate with my clients more effectively. I am also now a go-to person for SEO, SEM and social media questions. I am now executing larger integrated campaigns which involve media buying, social media, SEM and SEO, I am enjoying my new learning adventures and the principles from IM are still helping me along the way."
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