Tuesday, July 13, 2010

NIU IM Grad Veronica Weinberger uses skills in auto industry

A recent grad, Veronica Weinberger, writes the following...thanks to today's guest blogger!

"It's incredible how much I apply the things is learned from my Interactive Marketing classes at NIU. Being the marketing coordinator at Continental Honda and Continental Nissan, I have had to control and monitor PPC campaigns, go through media buying procedures and create and maintain social media strategies and cross-channel marketing strategies on a regular basis.

Some other things that are emerging for the company are viral video and blogging, all of which I have been introduced to before starting my job, which puts me at an incredible advantage over many marketers, especially in the automotive field which tends to lag and put a lot of faith in old media.

Many of my colleagues do not have anywhere near the knowledge that an average NIU IM grad would have, as some are still asking for the full meaning of PPC and are wondering if social media is actually worth the time. Although my boss is also my father, he is amazed on a regular basis because of the advanced knowledge I possess, largely because of NIU’s Interactive Marketing Program and the IM faculty, Mrs. Domagalski and Dr. Zahay.

I can’t thank Mrs. D. enough for drilling into my head that marketers have to beg for every penny they would like to spend for a company, as I live it to the fullest. I cannot count for many times managers ask me if there is any way that I can get people in the door ready to buy cars… for FREE. A marketer’s job is never easy, but I have to say that I love every minute of doing exactly what I went to school for, something that I have such a passion for. I was a born Interactive Marketer."

Thanks Veronica and continued good luck!
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