Just got back from the Online Marketing Summit where the talk was all about content creation and curation. Now an NIU grad, Diane Dietz, CMO at Safeway, says even the grocery chain is seen as a media company today.
http://adage.com/cmostrategy/article?article_id=144515
By Dr. Debra Zahay-Blatz, Professor of Digital Marketing at Aurora University, Aurora, IL, Co-author of the book Internet Marketing: Integrating Online and Offline Strategies, with MaryLou Roberts, Editor-in-Chief, Journal of Research in Interactive Marketing. Debra provides her insights from the classroom and beyond on the status of Interactive Marketing and Data-Driven Digital Marketing Strategy.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment