Friday, February 6, 2009
Google Online Marketing Challenge
My students and I are starting the Google Adwords online marketing challenge next week. We will spend a month preparing and then three weeks running our campaign. We will compete internationally and hope to come up withe the winning team. First prize is a trip to California for the team and the professor! SEO continues to be an important part of the marketing mix and I am thrilled that my students will have hands on experience in the area. We are looking for small companies that have not previously used PAID search (as opposed to natural or organic search). The project is to optimize a paid search campaign for the company using a $200 budget from Google. Wish us luck!