At Conversion Conference in Chicago, +Brian Massey (the Conversion Scientist) and I (the Professor) gave a talk on how CRO (Conversion Rate Optimization) principles really had their roots in Direct Marketing Response Principles. We talked about the discipline of conversion’s roots in direct marketing and how these principles have been used in traditional direct mail and can be applied to the web. We Introduced some of the names in the direct marketing and advertising field that you may not know and to shared some of their wisdom.
Using Direct Marketing Principles for Paid Search
Why and How Direct Response Principles Work on the Web
Remember the Customer
Thanks to +Tim Ash and +Casey Murphy for a great conference and for allowing us the chance to speak.
By Debra Zahay-Blatz.
You can find Debra on Google+ and Twitter as well as LinkedIn.