Monday, April 1, 2013

JRIM Special Issue: The Past, Present and Future of Interactive Marketing



Special Issue Announced

As Editor-in-Chief of the Journal of Research in Interactive Marketing, I am pleased to announce that we have established a partnership with the organizers of the Direct and Interactive Marketing Research Summit.  The Conference is in Chicago,  October 12th and 13th of 2013, and is sponsored by the DMEF (Direct Marketing Educational Foundation).  JRIM is to provide a $500 award for the best research paper submitted to the conference.  If you are not familiar with the conference, it is a two for one opportunity.  Not only do participants get a specialized academic conference in our area of direct and interactive marketing, but the first academic registrants also may attend the annual DMA conference and have access to top-notch practitioner presentations and the exhibit floor.

Cash Award Available

Speaking of a two for one opportunity, there is something different this year.  While last year we also offered a cash prize for best Research paper, this year the top papers submitted to the Research Summit will be given consideration for publication in a special issue of our Journal on The Past, Present and Future of Interactive  Marketing.  The process is twofold.  Submit papers for the conference here.  After receiving feedback from the conference, please then submit papers to our special issue on The Past, Present and Future of Interactive Marketing here. The paper deadline is August 30, 2013.

Suggested Topics

Topics for the special issue may include but are not limited to:


  • Branding challenges and opportunities
  • Business to business marketing developments
  • Communications and new media channels
  • Consumer behavior theories and applications
  • Educational issues/challenges
  • Internet strategy formation/implementation
  • Linguistic issues related to the changing vocabulary of marketing
  • Mobile marketing implications
  • Marketing communications channels
  • Measurement and attribution issues
  • Other managerial aspects of internet marketing, such as product, distribution and pricing
  • Organizational aspects of interactive marketing
  • Political/legal issues and agendas
  • Social network marketing.

We are open to these and other topics as well.  A lot has happened in interactive marketing in the last twenty years but the field is still in its infancy.  We are looking for thought leaders to help define where the field is and should be headed.  Please see me for any questions at zahay@niu.edu or contact +Lauren Labrecque  +Andy Rohm or +George Milne who are organizing the acdemic conference.  We hope to see you at the DMA/DMEF in Chicago in October!

By Debra Zahay-Blatz. You can find Debra on and Twitter as well as LinkedIn.
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