Pew Research Center indicates that 45% of adults and 66% of Americans aged 18-29 have a Smartphone and 25% of adults own a tablet. According to a survey by ReturnPath quoted in Joel Book’s Exact Target blog, nearly half of all emails are read on mobile devices. What this trend means is that marketers need to get savvy about all aspects of mobile marketing, including best practices in privacy and security. Mobile marketing has expanded to include SMS/text messages, in-app advertising, mobile action codes like QR codes, mobile coupons, check-in promotions, mobile payments or other aspects of digital wallets, emails, telemarketing calls to a mobile devices, RFID tags and much more.
You can find Debra on Google+ and Twitter as well as LinkedIn.