It is always great to hear from former students. James Kelley graduated in May (2010) and worked hard to get a position as a Search Marketing Intern with iProspect. James writes, "I had little time to get aclimated as on my first day the company landed a big client and had to launch the campaign ASAP. The atmosphere is pretty laid back...I STILL GET TO WEAR JEANS! WOOT! I haven't been on the job for too long but have already been involved in some big projects.
I have written ad copy for the PPC Ads on Google, and am excited to think about how mwny people will see them. I have also been given a spreadsheet of over 7,000 keywords and links to check to see if the link to the landing page is relevant to the keyword. That task took a while and was repetitive but quite important. How chaotic would a search be if the landing pages had nothing to do with the ad/keywords in the search?!!
I have also been through the Adwords Editor and recorded the ad groups/campaigns and their ad variance. Overall I am very happy with my decision to pursue SEM and very happy with iProspect, keep your fingers crossed for me that this turns into a full time hire! Good Luck at NIU! Thanks again. James"
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