I was flattered earlier in the year to be asked to co-author one of the leading texts in Internet Marketing. My co-author MaryLou Roberts and I learned that the ISBN for the 3rd edition of Internet Marketing: Integrating Online and Offline Strategies, Roberts and Zahay, is available. ISBN 9781133625902.
There's a nice site for the new edition
The site contains a detailed Table of Contents that should help people plan courses. We cover the strategic use of internet and its direct marketing roots as well as a number of different acquisition and retention strategies such as search, social and email as well as measurement and future trends.
Shipment for the book is early/mid January. If that's a problem for any instructors, let me or MaryLou know and we will see what we can do for you to help you with your class.
7 comments:
Mobile marketing is commonly known as wireless marketing. However wireless is not necessarily mobile.
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Where can I download a copy of this book's resources? I just recently adopted this book as reference material for my students in Internet marketing. Please email me thru: rvpascual@mnl.ust.edu.ph. Thanks in advance
Where can I download a copy of this book's resources? I just recently adopted this book as reference material for my students in Internet marketing. Please email me thru: rvpascual@mnl.ust.edu.ph. Thanks in advance
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Excellent post.I want to thank you for this informative read.
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