Zynga Direct means Direct is Social

Social gaming company Zynga recently unveiled Zynga Direct as a way to distribute games directly to players on computers and mobile devices and not just on Facebook. "It’s a platform for a direct relationship with consumers whether on the web, or on mobile, to give you a whole sandbox and create socialness about the games and not just within the games,” Zynga chief executive Mark Pincus said this month at the company’s Unleashed event in San Francisco. This announcement shows that direct marketing is more relevant than ever. Social media applications are wonderful ways to monitor conversations but savvy marketers will use social media to reach out to a customer base. Zynga will learn who its customers are and be able to make more relevant offers to them develop relationships. We recently renamed our Direct Marketing Course Direct and Multichannel marketing to reflect this continued trend.

Tip of the Day: Collect information from your customers on your Facebook page. Make an offer and in exchange collect an email address.