Accoriding to a recent ebook, the U.S. Educational system is failing in terms of the demand for skilled workers and there is predicted to be a 1.5 million shortfall in terms of the number of workers that can anlayze data and make effective decisions. Here at NIU we are working to bridge that gap and help our students be productive in the workforce.
By Dr. Debra Zahay-Blatz, Professor of Digital Marketing at Aurora University, Aurora, IL, Co-author of the book Internet Marketing: Integrating Online and Offline Strategies, with MaryLou Roberts, Editor-in-Chief, Journal of Research in Interactive Marketing. Debra provides her insights from the classroom and beyond on the status of Interactive Marketing and Data-Driven Digital Marketing Strategy.
Showing posts with label technology skills. Show all posts
Showing posts with label technology skills. Show all posts
Wednesday, December 14, 2011
Database Marketing at NIU
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