By Dr. Debra Zahay-Blatz, Professor of Digital Marketing at Aurora University, Aurora, IL, Co-author of the book Internet Marketing: Integrating Online and Offline Strategies, with MaryLou Roberts, Editor-in-Chief, Journal of Research in Interactive Marketing. Debra provides her insights from the classroom and beyond on the status of Interactive Marketing and Data-Driven Digital Marketing Strategy.
Monday, December 12, 2011
Using Screenr for class demonstrations
I teach database marketing and marketing technology in the spring and plan to use http://screenr.com to create simple demonstrations of how to use statistical procedures and aspects of google adwords. I think this will help the students learn the material as they can easily look up the keystrokes after class. Here is a sample of my first effort. I am NIUIMPROF on screenr and a youtube channel is next!
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