Jennifer reports that she will speak at our "Hot Topics in Internet Marketing Event" May 18th at NIU Naperville on the following topic.
"7 Deadly Sins of Web Analytics
Web analytics can be a powerful tool for driving your organization forward, but for many organizations, the reality falls far short of the promise. Instead of using data to improve websites and campaigns, those organizations are drowning in useless data. Jennifer will identify the seven deadly sins that prevent organizations from achieving the promise of web analytics. Then she will share her best tips for extracting actionable insight, designing dashboards, establishing a data driven culture, and incorporating multichannel metrics (such as social and mobile). Learn practical ways to overcome common obstacles so you can unleash the full power of web analytics."
I agree with Jennifer from my years in database marketing and my research in the area...most organizations don't fully understand how to mine their data and that is particularly true of web data. Do you agree?
There is still time to register for the event at http://www.internetmarketing.niu.edu.
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