One of the groups in Maketing 470 reported on the Okner symposium they attended this semester: "As part of the group that attended the Okner Symposium at University of Wisconsin-Whitewater, we had a thoroughly enjoyable time. The keynote speaker from Google, Kristin MacGreogor, provided great insight into what makes a strong company. For example, she referenced how Google allows its engineers to use 20% of their time—roughly one day each week—to work on any project they want. Many great Google products, such as, Gmail and Google Earth, were borne of this free time. She also spoke of how Google doesn’t wait until a product is perfect to release it. They simply do it well and then continue to tweak it once it’s gone to market.
In addition to the keynote speaker from Google, we had a great time at the roundtable discussions. We had the chance to sit in on the roundtable with Warren C. Lillund, the Vice President of Consulting with Hunter Business Group, LLC. He discussed the ways that students can leverage social media sites like LinkedIn to get jobs. We also had a chance to sit with Chris Remington of Trivera Interactive. At his roundtable, we learned about where interactive is going and how it’s being currently used in industry.
We also enjoyed the interview with NIU alum Will Johnson. Getting to hear firsthand accounts of a recent graduate of NIU was great. From that we learned some things to do and not do in a job search. The most beneficial takeaway was simply not to settle. Find something you love to do and do it.
Overall, the Okner was a great day and we were glad to have been a part of it."
2 comments:
As students prepare for jobs, having Google share some of their management insights can help students better prepare for management careers or working in different organizations. Thanks to Google, our lives has become more enriched with data. Google has changed numerous times since their start as a search engine ad based survey and seem to be diversifying their portfolio to attract more people with their brand.
Its also great to know that we are learning organizational structure in school and is able to better apply our knowledge to the real world.
The Okner Symposium also taught us about how we can network and utilize other resources, such as LinkedIn and other professors, to get a job. I always had the impression that a job search involved just me, sitting alone in front of a computer, looking through listings on CareerBuilder or other such websites. Through Okner, I have learned that is not the case, and that professors in NIU's COB are very happy to help with job searches. For me, this was the most valuable lesson from Okner.
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