By Dr. Debra Zahay-Blatz, Professor of Digital Marketing at Aurora University, Aurora, IL, Co-author of the book Internet Marketing: Integrating Online and Offline Strategies, with MaryLou Roberts, Editor-in-Chief, Journal of Research in Interactive Marketing. Debra provides her insights from the classroom and beyond on the status of Interactive Marketing and Data-Driven Digital Marketing Strategy.
Thursday, December 3, 2009
Getting a job in Interactive Marketing
Kelli Hanson talked about places to look for a job in interactive marketing. She and I strongly believe in networking through professional associations, such as CADM, BMA, AMA and CIMA. Joining the groups these organizations have on linkedin is usually free and an easy way to start getting involved. Since 80% of jobs are not posted or advertised, it is important to network as well as look on these job sites. Still, there are hundreds of jobs posted online in this field. It is up to the student seeking a job to figure out what type of job he or she wants and then to target that position and demonstrate his or her value to potential employers. Develop specialized skills that might be needed to get that job. There is no substitution for networking and hard work. Be prepared to send out at least 200 resumes and to be focused but also flexible.Dates to watch out for: February 18: Lynn Hazan, recruiter, 5pm, February 26, Okner Symposium, 9-4. Both events are required for 455 and 470 and will take place in Barsema Hall.
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2 comments:
Interactive marketing represent the next step in the development of marketing. For a business to succeed in the next generation, it must have a presence on the Internet. With the vast majority of purchases beginning with the click of a mouse, staying ahead of the curve is vital.
Interactive marketing represent the next step in the development of marketing. For a business to succeed in the next generation, it must have a presence on the Internet. With the vast majority of purchases beginning with the click of a mouse, staying ahead of the curve is vital.
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